Interview: Sony’s Tomohiro Nakashima talks about new Bravia TVs and firm’s plans for Indian TV market

Through the years, Sony has constructed a stable fame for itself as a premium TV maker on the again of some spectacular units. Since 2005, underneath the Bravia moniker, Sony has not solely tried to push the boundaries of expertise within the tv section however prior to now few years additionally democratised higher-end applied sciences to make them extra accessible to a wider viewers. 

In India, such makes an attempt have led to Sony launching premium section TVs at aggressive value factors, with the latest of such makes an attempt being the Sony Bravia X75K and Bravia XR OLED A80K sequence good TVs. On the sideline of those launches, we at Digit reached out to Tomohiro Nakashima, Deputy Managing Director at Sony India, to get a deeper understanding of those TVs and the applied sciences powering them. Throughout our interplay, he additionally took out the time to elucidate the imaginative and prescient behind the Sony Bravia TVs and the corporate’s plans for the tv section in India. 

Q. Let’s begin from the start. Inform us concerning the story of Sony BRAVIA? How have BRAVIA TVs advanced by way of expertise and product portfolio? 

A. Symbolizing Sony’s spirit of problem to “do what has by no means been carried out earlier than,” Innovation and Immersive expertise are on the core. Ranging from first transistor tv in 1960, Color tv Trinitron, the world’s first LED-backlit, OLED tv and not too long ago launched World’s first Cognitive Intelligence tv, Sony BRAVIA is understood for introducing business first state-of-the-art applied sciences. Newly launched BRAVIA XR provides most immersive expertise by imaginative and prescient and sound than ever, as a result of this tv understands how people see and listen to with cognitive intelligence. XR tv seems and shows the content material the identical method people see and listen to it in the true world. 

Q. Speak to us concerning the competitors. What’s your tackle the expansion in expertise throughout the business? 

A. The pandemic itself and with it, the rise in OTT content material consumption created a shift from small display to massive display televisions, which is prominently seen throughout all business studies. Applied sciences like XR OLED, 3D encompass sound, Dolby Imaginative and prescient Atmos, IMAX Enhanced and Netflix Calibrated mode at the moment are family names. OTT unique releases and fast digital launches created a requirement for Cinema residence set-up with large-screen televisions. 

Q. Coming again to your present line-up of merchandise, inform us what makes the most recent sequence of TVs from Sony particular? 

A. Sony BRAVIA FY22 whole line-up is now upgraded to Google TV platform for the most effective of UI expertise and handy content material watching. Three main segments 4K LED–X75K, X80K and X85K, 4K XR Full Array LED–X90K and XR OLED–A80K are loaded with newest and modern tech applied sciences for an immersive tv viewing expertise. 

• 4K LED: X75K with X1 processor, Dwell color and Google TV ensures life-like photos at aggressive pricing 
• X80K: With Triluminos Professional color expertise, Dolby Imaginative and prescient Atmos, far-field mic, BRAVIA CAM help makes it true successor of final 12 months’s bestselling 140 cm (55) tv X80J 
• X85K: With 120Hz panel refresh fee and gaming options above X80K makes it an excellent step-up variant 
• XR Full Array LED X90K: With Cognitive Processor XR which thinks like a human mind ensures real-world image and 3D encompass expertise. BRAVIA CORE, BRAVIA CAM help are newly added options for an total enhanced TV expertise 
• XR OLED A80K: With XR OLED distinction professional, XR OLED Movement makes A80K with Sound from display is without doubt one of the greatest OLED televisions in India. Futuristic design and loaded premium options set up this tv as one in every of most desired televisions too. 
• Gaming Collection: X85K, X90K and XR OLED A80K are best-suited machines for players. Options like 120 Hz show low latency modes ALLM, VRR, HDMI2.1 and 3D encompass sounds make these most popular choices as big gaming machines. 

Q. What’s subsequent from Sony? Give us an perception into what we are able to count on from Sony TVs within the months, and years to come back? 

A. Introduction of Shopper Electronics Present (CES) award-winning applied sciences BRAVIA CORE and BRAVIA CAM will provoke new chapters within the tv business. BRAVIA CORE with Pure Stream will justify BRAVIA XR tv’s full potential to play the very best streaming image. BRAVIA CORE options Pure Stream™ which may stream HDR motion pictures at as much as 80 Mbps just like 4K UHD Blu-ray7, on a variety of content material. This implies considerably extra element, color and distinction than standard 15–25 Mbps streaming content material. It has the most important assortment of IMAX Enhanced motion pictures together with free entry limitless film streaming as much as two years. 

CES Better of Innovation award-winning BRAVIA CAM unlocks a number of new options in BRAVIA televisions. The optimum viewing expertise, BRAVIA CAM recognises the place you might be within the room and the way far you might be from the tv, then adjusts sound and movie settings in order that they’re excellent. You can even take pleasure in an array of enjoyable new tv experiences with BRAVIA CAM together with gesture controls, video chat and way more.