Interview: Poco’s Himanshu Tandon on the corporate’s plans of tapping into India’s 5G calls for

Poco is certainly one of India’s fastest-growing smartphone manufacturers, with an fascinating line-up of merchandise to its identify. Over the last yr or so, Poco has been on an upswing, launching highly effective mid-range gadgets which have been nice not only for gaming and resource-intensive duties, however have additionally impressed as choices that cater to the lots on the lookout for well-rounded telephones to observe films and browse the web on. 

Going ahead, the corporate is prone to double down on this method and in addition faucet into the rising demand for 5G telephones. We just lately sat down with Himanshu Tandon, Nation Head for Poco India, to grasp the corporate’s plans for the Indian marketplace for the remainder of the yr. This is what he needed to share.

Q. What are your ideas on 5G in India and the model’s imaginative and prescient of bringing 5G gadgets into the nation?

A. India is gearing up for 5G and its introduction will usher in a technological revolution which can create wider and newer avenues for manufacturers, thereby pushing them to discover modern options to reinforce their providers and merchandise. We at POCO, are centered on understanding the necessity hole and bringing extra 5G-powered gadgets that would actually redefine customers’ expertise by providing the very best value-for-money merchandise and reaching the nation’s hinterlands. Now we have seen many 5G smartphone launches however on the cusp of 5G, we additionally noticed compromises made by way of different specs. However for us, 5G and highly effective specs weigh equally, and thus, in the event you take a look at our just lately launched 5G gadgets, now we have ensured to ship a robust, environment friendly and no-compromise smartphone expertise. We imagine in constructing a tool that gives worth for cash and with our imaginative and prescient of innovation and affordability, POCO will deliver power-packed 5G gadgets in future as nicely.

Q. What are the milestones achieved by the model in H1 2022?

A. At POCO, now we have had an thrilling yr thus far with launches throughout value segments, proper from finances to flagship merchandise, now we have ensured incorporating shoppers’ suggestions in our decision-making and the general technique. All of the merchandise launched in 2022 have had resounding success available in the market and our shoppers’ overwhelming response is a sworn statement of the identical. 

POCO turned the No.1 promoting model in the course of the Flipkart Massive Saving Days in July with POCO M4 Professional AMOLED being the very best promoting mannequin within the 10-15K finances phase. Persevering with the momentum, POCO turned the highest-selling model on Flipkart in the course of the Independence Day Sale occasion and POCO F4 5G was the fastest-selling android premium smartphone in its phase. 

We additionally forayed into the offline area, with the launch of our first-ever unique Branded Gross sales and Service Centre in Kolkata following a novel idea of ‘Pink Service Centre’ run by all girls (together with the backend engineers). By means of this, together with the restore providers and session, shoppers will be capable to get hands-on expertise on all POCO gadgets. Additionally, the whole POCO portfolio is out there on the centre from X, F, M and C collection. Being on the forefront of driving know-how improvements, we’re centered on bringing best-in-class services and products and the response is the testimony that now we have taken steps in the fitting path and have constructed a robust basis. 

Q. What’s POCO’s roadmap for the second half of 2022?

A. Abiding with our present method and going ahead as nicely, India will stay a precedence market and shoppers will witness lots of synergies and integration with the worldwide launches, upgrades and new options being rolled out on a tool, amongst different issues. We’re additionally gearing up for the most important festive season and looking out ahead to yet one more profitable Diwali, this yr. 

At POCO, now we have at all times believed within the energy of ‘The whole lot you want and nothing you do not whereas sustaining a lean product portfolio. And we’ll proceed to keep up our product lineup throughout our obtainable F, X, M, and C collection and assist shoppers make aware buy choices, and proceed bringing innovation and the MAD think about every machine. Now we have an thrilling M collection smartphone – POCO M5 coming in September geared up with the phase’s highly effective MediaTek Helio G99 processor.

Standing true to our dedication to enhancing our after-sales service, we goal to increase our offline presence throughout India and are evaluating the cities for launching extra POCO branded offline gross sales and repair centres. We’re additionally engaged on strengthening the POCO group and making certain extra frequent engagements with our shoppers and POCO fam, giving us a possibility to take their suggestions straight. Not solely this, however with the group, we’ll maintain updating our group members on the newest developments and initiatives by the model.