Galaxy Racer’s Romeo Misao talks about nurturing the esports scene in India, future plans for the nation, and extra
The gaming and esports scene in India is crimson sizzling proper now and everybody appears to wish to be the subsequent huge participant out there. One in all these is Galaxy Racer. Nevertheless, in contrast to different platforms that appear to solely give attention to one facet, Galaxy Racer has a multi-pronged strategy to gaming. The corporate has 5 key verticals, this contains aggressive esports groups beneath the Nigma Galaxy Banner, content material creators beneath GXR Creators, content material and occasions manufacturing beneath GXR Studios, and client items beneath GXR Restricted, and a brand new file label referred to as GXR information.
To be able to make sense of all this, and perceive what Galaxy Racer has in retailer for India, we talked to Mr Romeo Misao, Head of Advertising for India & South Asia, Galaxy Racer. Right here’s what he has to say.
Esports, and gaming typically, continues to be at a nascent stage in India as in comparison with many different international locations. What challenges did Galaxy Racer face in India?
Among the largest challenges we’ve seen in India embrace how esports gamers and gaming content material creators in South Asia interface with manufacturers, how they develop content material roadmaps and the infrastructure obstacles they face. We at Galaxy Racer assist each skilled and younger creators navigate the company nature of working with manufacturers and sustaining relationships with model or platform companions.
How does Galaxy Racer plan to develop the esports and gaming scene in India?
Globally, we’ve got a few of the most profitable esports gamers and groups beneath our Nigma Galaxy esports banner. We not solely compete amongst a few of the greatest on the earth in relation to aggressive esports but additionally create esports event IPs throughout the globe. Galaxy Racer has been profitable in organizing world-class esports tournaments.
Galaxy Racer received the Free Hearth India Championship 2021 Spring event
For India, we at the moment area two aggressive gaming rosters beneath the Nigma Galaxy banner, one for Free Fire and the opposite for BGMI.
We might be saying our plans for our Esports IPs very quickly. One in all our plans in esports is to create worth within the grassroots and aggressive event ecosystem within the area.
In contrast to many different international locations all over the world, cellular gaming appears to be the platform of selection in India. How did Galaxy Racer strategy this and are there any plans to encourage different gaming platforms?
We’re totally conscious that almost all of avid gamers in India are cellular avid gamers and we’ve got been witnessing huge development numbers yearly!
Therefore, it was fairly pure for us to enter the South Asian area by signing a few of the prime Free Fire creators. We additionally wish to differentiate and create unparalleled ranges of content material and engagement and attain out to the present audiences and introduce them to different gaming titles on the market.
Notable Free Hearth streamers comparable to Sooneeta (left) and Gaming Tamizhan have partnered with Galaxy Racer
Galaxy Racer, as a model, is unfold throughout a number of verticals. This contains GXR Information, a brand new file label. What’s the concept and plans behind having a file label?
One in all our essential aims with GXR Information is to acknowledge new expertise in music and help them. We even have a number of initiatives beneath the GXR information globally beneath work. Equally, we’ve got some huge plans for the Indian area beneath the GXR file label. You guys should wait and discover out!
How precisely can a content material creator be part of Galaxy Racer’s Creators model?
At Galaxy Racer, we welcome creators from all walks of life. Though we did begin off with gaming creators initially owing to the vast majority of our viewers. Globally we’ve got over 100+ creators throughout the Way of life, Gaming, and Esports area. Equally, we plan to develop to Way of life right here as nicely. With respect to content material improvement, authenticity is a key aspect in all our content material and advertising plans. We imagine the Gen Z viewers is sort of distinctive – they’re extremely media savvy, good, and actually know what they need. Galaxy Racer is all the time in search of modern methods to develop content material that connects with this viewers. By means of our content material, we wish the followers to have a deep sense of belonging to our neighborhood. Regardless of the style of their content material, creators from all walks of life who wish to inform their tales and construct partaking communities will be part of our Galaxy!
What are Galaxy Racer’s future plans for India?
We’re not simply trying to go head-to-head with the perfect within the area, we want to make an impression even exterior of gaming & esports. We’ve deliberate initiatives that we imagine will begin shifting individuals’s views on content material within the trade. We are going to proceed to develop our ever-increasing expertise pool whereas build up a content material portfolio full of premium IPs. Maintain a watch out for some huge bulletins within the close to future.